Services
Search Engine Optimization Package
Rise and Shine SEO is skilled at specifically tailoring its search engine optimization techniques for our unique clients. What works for one company to place on the first page of Google may not work for another, and we go the extra distance to understand our clients individual needs. We figure out your desired goals for search engine placement and work with you to reach those goals and more. Rise and Shine SEO will use your business model and objectives to provide a guide in our overall tactics in long term and short term planning.
Our Search Engine Optimization Package includes:
- An SEO Audit of your website with suggestions in a prioritized list
- Keyword Analysis
- Development of Source Code Optimization Components and Content Suggestions
- Internal Link Research & Analysis
- Competitive Research & Analysis
- One Way Link Building
An SEO Audit of your website with suggestions in a prioritized list
The foundation for our recommendation and subsequent optimization beings by examining and reviewing your current website. We will explain to you how friendly (or unfriendly) your site is currently to the major search engines.
Upon completion of our audit, we clearly highlight the factors you need to take into consideration to guarantee inclusion in search engine indexes and respective rankings and explain the tools that will be the most helpful to your organization for search engine optimization purposes. This also includes tools provided by the search engines themselves.
Our review process is detail oriented, and includes inspection of your website architecture; the technology used, html source code, and content. Additionally, we look at domain names, redirects, directory structure, error handling, and other elements involved in the search engines’ ranking algorithms.
Rise and Shine SEO has performed SEO audits on sites that range from 10 pages to 100,000 pages and beyond. Each website is unique and offers both opportunities and challenges which we take seriously. Depending on your specific needs, we can implement multiple tactics simultaneously, to ensure indexing and relevant rankings remain consistent throughout your site.
Our audits can be performed in concert with a new site or site redesign, by integrating our technical team with your website development team. This ensures a search-friendly site upon launch, and increases the chances of new visibility in search results immediately. This is a great way to make a huge splash in your industry with your new site launch!
Keyword Analysis
Analyzing keywords that people type into search engines reveals much about people’s perception of a specific topic. Determining the proper keyword set, on which to optimize your Website, is the key blueprint for successful ongoing SEO projects. An increase in visibility in relevant search results should result in an increase in traffic; leading to sales and brand awareness.
We work with you to learn your keyword goals and then take those goals to come up with a list of 5 keywords that we both agree to target. Though 5 may not sound like a lot, trust me, once we’re done with your website you’ll see traffic coming from the search engines through keywords you never intended to target!
Development of Source Code Optimization Components and Content Suggestions
Taking the top keywords/phrases determined during the keyword analysis, we create ‘robot food’; the stuff that search engines (like googlebot) crave.
Source code components include:
1. Page Titles Tags
2. Meta Description Tags
3. Meta Keyword Tags
4. Image Alt Tags
5. Additional Source Code Techniques to Increase Rankings
Search Engines specifically seek the text-based content of your website to determine which keywords your website should be visible under when it comes to search results. We will give you specific recommendations for optimization of content on the target pages, with the goal of increasing the exposure of the desired keywords. If we don’t find pages that are relevant to the top keyphrases, then we give you recommendations on what to include, or write the new pages for you, ensuring integration of the new pages into the main navigation system.
Competitive Analysis
We examine your rivaled competitors; their keyword/phrase choices, their ranking, current search engine positioning and how their site attracts traffic (via external links, reciprocal links, etc). This information is a critical tool that allows us to advise you about new trends and online options you may not be aware of, even outside of search engine marketing.
Internal Link Analysis
It is essential that the pages on your website be interwoven in such a way that it is clear to the search engines, which pages are important to you, to be ranked. We provide recommendations for cross linking your internal pages to provide search engines with that information. This technique helps search engines like google & yahoo index pages deeper in your site navigation. This includes sitemap development, direct links from main pages to main pages outside of the core navigation scheme, and text-based links with keyword happy anchor text in strategic places throughout the site’s content.
One Way Link Building
Rise and Shine SEO provides a one way link building service that will get you the one way links while you sit back and enjoy a mojito on the San Diego beach. We build links through many avenues including but not limited to:
- Directory submissions
- social media sites
- blogs
- article submissions
Our one way link building strategy is unique to your business and I will work closely with you to make sure that your site is getting the link exposure you need to climb the ranks of the major search engines!
Whatever your search engine marketing needs, Rise and Shine SEO has the expertise to help advise and assist you in spearheading your organic traffic generation campaign. With extensive experience as Director of Web Development in a highly competitive online industry and as a guy who spends 12 hours a day or more on the internet, I am fully capable of helping your company achieve the results you’ve always wanted with your website and much more!
Get in touch with me anytime of day, any day of the week to see how I can help set up your website so it starts earning money for you! Don’t let your competitors take advantage of SEO before you do!
