One way link building is important for search engine optimization.  To be honest, its a toss up between one way link building and keyword analysis as the most important facet of SEO.  You can’t have success in link building without understanding which keywords need to be targeted, however having a grasp on your keywords really doesn’t help the search engines find your site.  So lets just say they are equally the most important and move onto what this all means.

Link building is the practice of getting other sites to place a link back to your web site and though it sounds easy, its in fact very time consuming, tedious, & difficult.  As the search engines’ algorithms evolve, simply asking another website to trade links with your site (called a reciprocal link) simply isn’t enough to get you ranked higher than your competitors.

What your site needs in order to climb the search engine ranks is one way links, hyperlinks from another site pointed to your website with no return link back to their site.  If Google sees a link going one way to your site, it thinks “this must be important, because the two website owners didn’t make an agreement to trade links.”  As I said above, one way link building can be very time consuming but it is the number one method the major search engines use to rank your site, plain and simple.

San Diego One Way Link Building Service

Lucky for you, Rise and Shine SEO provides a one way link building service that will get you the one way links while you sit back and enjoy a mojito on the San Diego beach.  We build links through many avenues including but not limited to:

• Directory submissions
• social media sites
• blogs
• article submissions

Our one way link building strategy is unique to your business and I will work closely with you to make sure that your site is getting the link exposure you need to climb the ranks of the major search engines!

Contact our SEO Jedi right away so we can meet to discuss the exact SEO strategy that you’ll need to employ in order to Rise your site to the level where you can truly Shine.

So you’ve taken care of the most important on page SEO techniques and think you’re well on your way to easy street, right?  Well not so fast, because in order to have your website fully tuned to attract high rankings from Google & Yahoo there’s a few other important techniques that need to be thought about before moving onto One Way Link Building.

Here are the next 5 SEO Tips.

SEO Tips & Advice

1. Use keywords in h2, h3, & h4 tags.  This is the same tehnique as utilizing the h1 tags, however these tags generally highlight pieces of content of lesser importance.  Its a good practice to use these tags in your keyword strategy.
2. Use keywords in image titles and alt tags.  Don’t listen to those SEOs who say that this is unimportant because in my experience I’ve ranked very high for terms that can only be found in my alt tags, to my surprise.  I will never ignore that impact.
3. Bold your keywords.  When you use bold text on your webpage, it usually means you want that bolded item to jump out to your reader.  Google takes note of this, so throw your keywords, like San Diego SEO,  in bold & strong tags.  See, I bet that just jumped out at you
4. Use keywords in your meta description tag.  This is mainly important for user display purposes, as the meta description is the snippet that surfers will read on the search engines, however the search engines do also pull keywords from this description.
5. Use keywords in your meta keywords tag.  Back in the day, this used to be the cat’s pajamas for search engines like Yahoo however when Google entered into the search engine arena this technique was almost completely put to rest.  Keyword being ‘almost’.  Yahoo may still take this into consideration so taking the few seconds to add keywords into your meta keywords tag can’t be that painful, can it?

If you follow these SEO Tips (see there’s the bold again), you can officially sleep well knowing that your webpage is now fully prepared for your Search Engine Optimization strategy.  Of course, this is only a small percentage of the work you need to do in order to simply leave your competition in the dust.  Search Engine Optimziation is a difficult and time consuming operation, and of course if your keyword research is inaccurate or unrealistic, all of this on page optimization will be slightly more than worthless.

If you have read my SEO tips and feel a bit overwhelmed, you can always hire me to do your on page SEO and all other facets of search engine optimization.  Our San Diego SEO Jedi will do a full SEO Audit of your website and all of the other dirty work for you!  Let’s be honest, that’s why I have you reading this article in the first place.

This infrastructure is called on page SEO which is the act of optimizing various source code elements, text, and other content items throughout each webpage on your site in such a manner that is familiar and appealing to the major search engines; Google, Yahoo, MSN and more.  This is a very important step within your search engine optimization plan that can not go ignored.

Lets take a quick look at the top 5 on site SEO techniques that you need to pay attention to, in order of importance.

SEO Tips & Advice

1. Use keywords in the title tag of the HTML header. Plain and simple this is the single most important on page optimization technique, ignore are your own peril!  Not only does Google hold this in very high regard, but keywords within the title tag will be highlighted for surfers within a Google search matching those words.
2. Use keywords in text within your website’s body. If you don’t use keywords within your site’s body, the content of your site, Google will not find your site relevant.  If you’re targeting particular keywords Google and your surfer needs to be able to find them throughout.
3. Use keywords in H1 tags. Despite being an older technique, major search engines still take note of keywords within H1 tags.   These tags are  generally used for topic headers and important sections of your website so make sure your keywords can be found in these headers.
4. Use keywords in your domain name. This is pretty straight forward. If you are selling ‘fish bait’ in San Diego, an example of a good domain name would be ‘www.sandiegofishbait.com’.
5. Use keywords in webpage url link. If you don’t own the website listed above in my last example and are still selling fish bait in San Diego, a good url could be: www.domainname.com/san-diego-fish-bait.html

Utilizing this SEO advice will definitely help you rank higher within the major search engines; but sadly this will most likely not be enough for you to break through over your competitors, this is only the beginning of a great journey.  There are many more techniques that can and should be employed on your website that will help you rank higher for important keywords so be sure to read my follow up article, highlighting the next 5 important SEO Tips.

Be sure to check out my San Diego SEO services if you’re ready to summon the SEO Jedi… may the SEO be with you!

Is your website not making you money? Did you just launch your company website and need to figure out to get highly qualified visitors? Are you tired of expensive pay per click advertisement campaigns that just seem to flush your money down the drain? Its time you let the experts take control of your search engine marketing, giving you more time to do what you do best, sell your service or product!

Let’s admit it, times are tough right now. Companies everywhere are taking a hard look at their finances, expenditures, and revenue to figure out how they can save money and still bring in more sales. You’ve spent money on expensive pay per click advertising campaigns, have paid to be placed in an online yellow pages, and struggled finding consistent success in driving traffic to your site.

What you need is a way to not only bring in more visitors to your site, but higher qualified traffic likely to convert into a sale. Spending hundreds of dollars a month on internet advertising campaigns that provide questionable results just isn’t a safe way to invest your money these days. The answer you’re seeking is to have your site optimized for search engines, placing your site on the first page of google for important keywords.

Search engines like google, yahoo, and ask, are becoming an ever more important tool for matching users in need with a service like yours and there is no better time than now to take advantage of this powerful tool. To put it into perspective take into consideration the following facts

• Google search engine receives about a billion search requests per day
• As the web grows, search becomes more important. It’s like a library – the bigger the library, the more important the index.
• 57% of internet users search the web every day and 46% of those searches are for product information or services. Source: SRI
• 85% of qualified Internet traffic is driven through search engines, however 75% of search engine users never scroll past the first page of results. Source: Seventh WWW User Survey – Georgia Institute of Technology

It goes without saying that appearing on the first page of google can make a HUGE impact in your sales, brand awareness, and overall success of your company and Rise and Shine SEO is just the team to help get you there!  You have a great website, now allow us to make people find it!

Take a look at our search engine optimization services and read about me to understand exactly what I can do and how I’m qualified to help you grow your business!

Rise and Shine SEO, a San Diego SEO Company

Ah the dirty work that nobody seems to want to undertake. Every good company knows what tactics their competition is utilizing. Don’t know how or why your competitors are higher than you in google? Don’t worry! Using search engine tools and a little sleuthing ingenuity, we are able to explain to you exactly what they are doing to benefit from the search engines and how you can beat them at their own game!

We examine your rivaled competitors; their keyword/phrase choices, their ranking, current search engine positioning and how their site attracts traffic (via external links, reciprocal links, etc). This information is a critical tool that allows us to advise you about new trends and online options you may not be aware of, even outside of search engine marketing.

Rise and Shine SEO will make sure that you’re the one who your competitors will be saying “How are they higher in google than me!?”

An internal link is a hyperlink which exists on one page in your website that points to another page within your website. Though it sounds simple and perhaps pointless, it is essential that the pages on your website be interwoven in such a way that it is clear to the search engines, which pages are important to you, to be ranked.

We provide suggestions for cross linking your internal pages to provide search engines with that information. This technique helps search engines like google & yahoo index pages deeper in your site navigation. This includes sitemap development (a road map of your site for google), direct links from main pages to main pages outside of the core navigation scheme, and text-based links with keyword happy anchor text in strategic places throughout the site’s content.

This is the phase in our search engine optimization when we get our hands dirty and begin to improve your website’s html code. Utilizing our keyword analysis we apply many different web standard techniques to help make your site more appealing to the search engines. We do the major improvements while also paying attention to the small details, which most SEO companies neglect, and when we’re talking about the difference between your site or your competitor’s, every bit of improvement helps!

Source code components include:

1. Page Titles Tags
2. Meta Description Tags
3. Meta Keyword Tags
4. Image Alt Tags
5. Additional Source Code Techniques to Increase Rankings

Search Engines specifically seek the text-based content of your website to determine which keywords your website should be visible under when it comes to search results. We provide specific recommendations for optimization of content on the target pages, with the goal of increasing the exposure of the desired keywords. If we don’t find pages that are relevant to the top key phrases, then we give you recommendations on what to include, or write the new pages for you, ensuring integration of the new pages into the main navigation system.

You can’t begin to get highly qualified organic traffic to find your site until you know which keywords are most useful in connecting a user with your product that perfectly fits his need. Analyzing keywords that people type into search engines reveals much about people’s perception of a specific topic. Determining the proper keyword set, on which to optimize your website, is the key blueprint for successful ongoing SEO projects. An increase in visibility in relevant search results should result in an increase in traffic; leading to sales and brand awareness.

Not only do we research which keywords get the most traffic, but we find the keywords that will convert your traffic into sales. A good example of this is using the word ‘free’ within your SEO campaign. Though many people seek free items on the web and targeting this may actually send lots of traffic to your site, the chances of selling your product to someone who typed ‘free’ into google can be difficult.

At Rise and Shine SEO, we work with you to learn your keyword goals and then take those goals to come up with a list of 5 keywords that we both agree to target. Though 5 may not sound like a lot, trust me, once we’re done with your website you’ll see traffic coming from the search engines through keywords you never intended to target!

San Diego SEO Audit

There are numerous factors that impact a site’s ranking in the natural or organic search results. Some of these will be out of your control. However, an SEO audit will help you better understand the factors you CAN control and help you to identify your site’s current issues. Resolving these issues can have a significant impact on your site’s performance in the search results – thereby dramatically increasing the qualified traffic to your website.

The foundation for our recommendation and subsequent optimization begins by examining and reviewing your current website. with a thorough SEO audit.  We will explain to you how friendly (or unfriendly) your site is currently to the major search engines.

Upon completion of our seo audit, we clearly highlight the factors you need to take into consideration to guarantee inclusion in search engine indexes and respective rankings and explain the tools that will be the most helpful to your organization for search engine optimization purposes. This also includes tools provided by the search engines themselves.

Our review process is detail oriented, and includes inspection of your website architecture; the technology used, html source code, and content. Additionally, we look at domain names, redirects, directory structure,  and other elements involved in the search engines’ ranking algorithms.

Rise and Shine SEO has performed SEO audits on sites that range from 10 pages to 100,000 pages and beyond. Each website is unique and offers both opportunities and challenges which we take seriously and tackle head-on. Depending on your specific needs, we can implement multiple tactics simultaneously, to ensure indexing and relevant rankings remain consistent throughout your site.

Our seo audits can be performed in concert with a new site or site redesign, by integrating our technical team with your website development team. This ensures a search-friendly site upon launch, and increases the chances of new visibility in search results immediately. This is a great way to make a huge splash in your industry with your new site launch!

Contact our SEO Jedi now to begin our SEO audit on your website today!  May the SEO be with you!